Inspired by passion, driven by impact

It began with an idea.

Maybe the answer to growth isn’t more technology, fancier buzzwords, or prettier slides.

Maybe growth could come from focusing on customer value and helping customers drive impact. And maybe in that process, we could help shape the world we hope to live in.

Out of that idea came Centric Advisory. We bring over 60 combined years of value, innovation, sales, marketing, strategy, and people experience together to be the trusted advisor for B2B companies seeking sustainable growth. We have a proven track record of success in building and empowering high-performing teams.

Our passion lies in helping companies like yours understand, guide, and deliver the entire customer value journey, from discovery to value realization.

  • Deep Expertise: Our team has over 45 years of experience in the B2B software industry, business strategy, sales, and industry expertise. We understand the unique challenges and opportunities you face, and we leverage this knowledge to craft customer-relevant strategies.

  • Value Team Architects: We don't just talk about customer value, we build the teams that champion it. We guide you in assembling cross-functional teams with the skills and resources to identify and amplify your value proposition.

  • Full Value Journey Support: We partner with you at every stage of the customer value journey. From uncovering your customers' deepest needs (discovery) to helping them achieve measurable results (realization), we ensure your value proposition resonates and delivers impact.

  • Proudly Queer-Owned: We hope for and believe in a world where everyone can be their true and authentic self in all aspects of their life. And we hope through our work, and the examples we set, we can have a small part in building that world.

The result?

Increased sales, enhanced customer loyalty, and a team that's laser-focused on driving real business outcomes.

Justin Hester
(they/them)

Justin is an experienced and dedicated sales and customer success executive, change agent, and industry expert with over 20 years of experience leading teams and organizations to exceed their business goals. Bringing experience from corporate strategy, software GTM, sales, customer success, business transformation, and manufacturing to guide business operations, create new strategies, and drive profitability. Justin is passionate about workplace inclusivity and LGBTQIA+ issues. Justin is a firm believer that everyone should work in a team and workplace environment that allows them to freely be their authentic self at work.

Justin smiles out at the camera in this professional headshot, which pictures them with short hair, glasses, a beard, a colorful floral shirt, and a rainbow watch strap.

Nick Leeder
(he/him)

Nick’s industry experience of industrial transformations, including Industrie 4.0 has spanned over 25 years. In this period, he has been at the forefront of how new and digital technologies can be employed to increase operating margins and revenue growth. He has focused on the changes and challenges to design, manufacture, operate, and service things for a smart, connected world beyond the buzzwords and the hype. He is acknowledged by the World Economic Forum as being a global expert in advanced manufacturing and digital transformation. Nick is also the resident expert on bread at Centric Advisory, baking an average of 4 artesian bread loafs a week.

Nick is wearing a blue shirt and blue jeans, with his arms crossed as he looks towards the camera in this headshot.

Sarah Reynolds
(they/them)

Sarah is a creative, award-winning marketing executive and DEI consultant. A proud champion of inclusive, people-centric growth strategies, Sarah has a strong track record of delivering transformative results to the companies with whom they’ve partnered.

A veteran of both the industrial software and HR technology markets, Sarah has held global Chief Marketing Officer and VP roles for more than a decade. Most recently, they were CMO at HR tech unicorn HiBob, where they brought their deep industry knowledge, passion for storytelling, and desire to make their marketing stand out in a crowd to bear in scaling HiBob’s global reach. Prior to joining HiBob, Sarah was CMO at Udacity, where they led global brand, marketing, and communications across the Company’s consumer, enterprise, and government go-to-market motions. Previously, they were Head of Commercial Marketing at PTC, where they focused on pipeline generation, value-driven messaging, marketing operations excellence, team culture, and talent development, and Vice President of Marketing at Salary.com, where they oversaw global marketing.

An openly trans and non-binary executive, Sarah writes and speaks widely about DEIB, LGBTQIA+ representation, pay equity, the future of work, and the intersection of bias, ethics, and technology. They have contributed to Forbes, Fortune, AdWeek, The Sunday Times, HR Dive, Employee Benefits News, Campaign US, Yahoo Finance, Training Industry Magazine, and more, and frequently speak at live and virtual events hosted by the National Association of Manufacturers, the Manufacturing Leadership Council, the Manufacturing Institute, CIPD, Unleash, HR Tech, WorldatWork, AICPA, and more.

Sarah smiles out at the camera in this professional headshot, which pictures them with short hair, a badass set of ear cuffs, and a black blazer on top of a black tank top.