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Connect your solutions to your customer’s P&L

Every engagement with Centric Advisory starts with our unique value mapping process, designed to help you quantify how your products, solutions, and services deliver real-world P&L impact for your customers.

Customer value framework

For marketing teams

  • Define the market segments, industries, and personas that make up your Ideal Customer Profile (ICP)

  • Identify the market dynamics, pressures, and triggers that drive buyer behavior

  • Map the P&L impact of your customers’ current pain points and business challenges

  • Create custom AI agents that enable you to ask questions and test messaging with your buying personas in real time

ICP definition

Product launch support

  • Develop a compelling story about the transformational impact you can deliver

  • Build a foundational messaging framework that connects your brand, value drivers, products, and services together

  • Link your value drivers to high-impact customer outcomes

  • Map the competitive messaging and positioning landscape and ensure your key differentiators stand out

Value-based messaging

  • Quantify the total economic impact of your products and services via independent research and real customer interviews

  • Showcase the positive Return on Investment (ROI) of your solutions via reports, webinars, and more

  • Help customers build a business case for investment and justify their investment

ROI reports

  • Translate complex product capabilities into compelling, customer-centric value propositions

  • Integrate new product launches into your value framework, expanding your messaging and positioning to match

  • Validate customer value expectations and outcomes during the product development, beta, and initial launch processes

  • Accelerate market adoption from day one with clear value positioning, messaging, and measurement

Rapid impact training

  • Make an impact on this quarter’s results with our two-week value selling workshops

  • Quickly align your GTM team around value selling best practices and come away with clear next steps for change

  • Demonstrate a clear “why” and “why now” for shifting from selling products to communicating outcomes and results

For revenue teams

Value-based selling

Pipeline and deal health

  • Modernize your sales methodology with a customer value-based GTM approach

  • Shift rep conversations off of features and functionality and onto measurable business outcomes

  • Reduce discounting by focusing on customer impact and cost of doing nothing

  • Drive GTM alignment around value and ensure a consistent prospect and customer experience from beginning to end

  • Clearly define what good looks like for sellers and leaders

  • Identify immediate areas of opportunity for new pipeline creation, deal expansion, and revenue uplift

  • Benchmark rep performance against industry standards

Sales process review

Elevator pitch

  • Equip reps with concise, value-based messaging that instantly captures buyer attention

  • Help reps tailor their pitch to different buying personas and levels of the organization

  • Evaluate active pipeline and identify signals for both high-potential deals and at-risk opportunities

  • Increase average deal size, close rates, and pipeline velocity by focusing resources on winnable, high-margin opportunities

Deal close support

  • Tap into our network of experienced sellers and industry executives for deal help and strategic pursuit support

  • Access custom AI agents tailored to your messaging, positioning, and close process best practices

  • Close more deals with on-demand, real-time expert support at every step of the sales process

  • Ensure executive buy-in and drive complex, high-value opportunities across the finish line

Predictable forecasting

  • Drive better, more consistent forecasting and quota attainment through data-driven insights

  • Build a predictable forecasting operating rhythm to ensure focused, goal-oriented execution

Win/loss analysis

  • Uncover new insights from real customer interviews, surveys, and feedback sessions

  • Ensure internal win/loss data and GTM systems provide the right outputs for human and AI analysis

Upsell and cross-sell mapping

  • Map expansion opportunities across existing customer accounts

  • Create compelling reasons for expansion based on realized value

  • Design ongoing customer engagement strategies and strategic pursuits that maximize Lifetime Value (LTV)

Value organization design

  • Build out a dedicated customer value team suited to your stage of growth

  • Define candidate profiles, interview and train teams, and create processes for scale

  • Restructure pre- and post-sale teams around customer value realization and delivery

Live value workshops with your customers

  • Demonstrate how building a multi-year roadmap with your solutions with impact your customer’s P&L

  • Enable your teams to confidently deliver future workshops with customers

For product teams

Value-based product development

  • Prioritize product and engineering efforts based on direct, measurable impact on customer ROI and business outcomes

  • Ensure feedback from customers is tightly integrated into the R&D planning process

  • Align your product roadmap with market demand, customer value opportunity, and strategic revenue goals

  • Ensure maximum return on R&D investment

Roadmap prioritization